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Tony Bloom is expanding his footballing interests Tony Bloom says Hearts can "disrupt the pattern of domination which has been in place for far too long" in Scottish football after completing a £9. 86m deal to buy a 29% stake in the Edinburgh club. Hearts' fan-led majority shareholder group voted in favour of the offer from the Brighton and Hove Albion owner last month. The Tynecastle club already had a formal relationship with Bloom's company Jamestown Analytics for recruitment. James Franks, who has worked as part of Bloom's other ventures at Belgium's Union Saint-Gilloise and Australia's Melbourne Victory, will represent the businessman on Hearts' board as a non-executive director. Chief executive Andrew Mc Kinlay says news of Bloom's investment has "captured the imaginations of our supporters". Bloom set for £10m Hearts stake after vote approval Brighton owner Bloom bids for 29% stake in Hearts Why Bloom partnership could be game-changer for Hearts - and Scottish football "I am absolutely thrilled to be investing in Hearts, " said Bloom. "This great club has a bright future and I look forward to seeing that unfold. "The appointment of James as my representative underlines the importance I attach to my investment in the club. "James has been a trusted associate of mine for many years and I believe that his wealth of experience in the football industry and strong business acumen will be a tremendous asset to the board and to the club. " Bloom has purchased non-voting rights shares, which will not impact the 75. 1% voting rights held by the Foundation of Hearts. Hearts finished last season seventh in the Scottish Premiership and have appointed Derek Mc Innes as their new manager. They open the season at home to Dunfermline Athletic in the League Cup on 12 July. Transfer news: Updates plus Kerkez and Mbeumo latest County Championship: Day four - text & radio Lyon relegated over finances and what that means for Palace's European hopes The all-star cast of The Celebrity Traitors revealed The behind-the-scenes story of the new F1 movie A compelling study of Britain's decline A relative of one of Stakeknife's victims speaks out 'Aberdeen savour the most perfect game ever played' How Mc Tominay became a Napoli icon after Man Utd exit Scotland men's internationals to be shown live on BBC Commonwealth Games: Why is it so special to be part of Team Scotland? From titles to tinpottery - rank Scotland's top 10 clubs The Commonwealth Games swimmer who might not see 40 Will 'sport's best dressed officials' be missed at Wimbledon? England chase 371 to seal brilliant win against India in first Test Video England chase 371 to seal brilliant win against India in first Test 'Like talking to Andy Murray' - impressionist quizzes tennis stars. Video'Like talking to Andy Murray' - impressionist quizzes tennis stars 'Duckett would've infuriated me as a bowler - he's one of world's best' In Pictures: Sporting photos of the week Who is the most iconic British & Irish Lion of all time? Which drivers are in danger of losing their seat for 2026? How Draper became a genuine Wimbledon contender Fleetwood's stumble gives US Bradley-sized Ryder Cup headache Which young players could light up Euro 2025? What do you remember about the 2013 Lions tour? Why Alcaraz is 'red-hot favourite' for third Wimbledon title Have the Club World Cup's innovations been good or bad? Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.