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George Campbell's late goal earned West Brom a point at Sheffield United West Brom moved out of the Championship relegation zone after George Campbell's late goal earned them a point at Sheffield United. Campbell redeemed himself with less than 10 minutes left on the clock after his own goal had given the Blades the lead earlier in the second half. The defender found the back of the net with a brilliant low strike to earn caretaker boss James Morrison his first point since taking charge, though Albion's winless run extends to 12 league games. The result saw West Brom move out of the bottom three at the expense of Leicester City, who drew at Ipswich, while United remain mid-table, eight points from the play-offs. The first half passed largely without incident, with Blades defender Ki-Jana Hoover responsible for the most memorable moment when he sent the ball out for a corner from the opposition's half after misjudging a back pass. Albion skipper Jayson Molumby should have done better when the subsequent delivery fell to him unmarked, but he blazed over from close range. The game kicked into life within seconds of the restart as Isaac Price was denied by an excellent save from Adam Davies after Daryl Dike's through ball put him one-on-one with the home keeper. Typical of the visitors' recent luck, it was the hosts who then broke the deadlock. Campbell made a sliding intervention to stop Gustavo Hamer's cross in the 53rd minute, only to poke the ball past his own keeper and into the bottom corner. Davies was again on hand to deny Price when the winger tried a speculative effort from the edge of the box as Albion went in search of a leveller. At the other end, Callum O'Hare, Sydie Peck, Tyrese Campbell and Hamer were all guilty of missing good chances from close range as the Blades wasted numerous opportunities to double their lead. They were punished on 83 minutes when some lacklustre defending allowed Campbell a free shot at goal. He grasped the opportunity with both hands, producing a fine finish to send the away end into raptures and rescue a share of the spoils. Sheffield United boss Chris Wilder told BBC Radio Sheffield: "The performance wasn't of the standard I expect of the group, especially at this stage of the season. "It was lose, we didn't really affect the game. The front four didn't affect the game enough and when you are in games like this - well, any home game - your front four have got to come alive. "I didn't think we had enough out of them. "Sydie [Peck] and Jairo [Riedewald] were OK. We had control of the game first half without really hurting them. When we got in those advanced positions we didn't really find any quality. I thought it was an average first-half performance. "We got ourselves in front [then] we miss two or three really good chances. That second goal, we needed it because they were always going to stick it on us late on and we didn't handle it. "The goal sort of summed it up really. Really bad decisions. " This video can not be played Chris Wilder: 'Certainly not the result we wanted' West Brom interim boss James Morrison told BBC WM: "We were a bit passive first half, I wasn't really happy with that. We addressed it at half time, then we got a reaction. "I didn't feel that they were on top or causing us a bit of trouble around the goalmouth, I don't think Max [O'Leary] really had much to do until they scored and we opened up trying to get back in the game. "I have been talking about staying in the game, giving ourselves chances. We were away from home, we had to be solid, we had to make it a little bit ugly, we had to slow it down at times and wait for that moment when they come. "We were a bit desperate in the final third, we were trying to score every time but it's not the case, we can take that extra pass. "On the other hand, George intercepts it and buries it, so I don't know! " This video can not be played James Morrison: 'We stuck to the game plan' After the opportunity to rate players has closed, the score displayed represents the average from all the submissions by BBC Sport users. Comments can not be loaded To load Comments you need to enable Java Script in your browser Last Updated 7th March 2026 at 16: 59 Please Note: All times UK. Tables are subject to change. The BBC is not responsible for any changes that may be made. Manager: Chris Wilder Formation: 4 - 2 - 3 - 1 Manager: James Morrison Formation: 4 - 4 - 2 Manager: Chris Wilder Formation: 4 - 2 - 3 - 1 Manager: James Morrison Formation: 4 - 4 - 2 Championship All competitions All competitions All competitions Sheffield United are unbeaten in their last four home league matches against West Brom (W3 D1) since losing 2-1 in December 2018. West Brom are looking for their first league double over Sheffield United since the 1997-98 campaign. Since the last international break in November, no side has won more Championship matches than Sheffield United (12), while only Sheffield Wednesday (0) have fewer wins in that time than West Brom (3). West Brom are winless in 11 league games, their worst run since going 13 without a win between July and November 2020. Gustavo Hamer has assisted a goal in each of his last eight home Championship starts for Sheffield United (nine assists). Since 2013-14 when Opta began recording Championship assists, this is the longest run of any player. Match ends, Sheffield United 1, West Bromwich Albion 1. Second Half ends, Sheffield United 1, West Bromwich Albion 1. Gustavo Hamer (Sheffield United) is shown the yellow card. Foul by Gustavo Hamer (Sheffield United). Callum Styles (West Bromwich Albion) wins a free kick in the defensive half. Foul by Tyrese Campbell (Sheffield United). George Campbell (West Bromwich Albion) wins a free kick in the defensive half. Offside, West Bromwich Albion. Josh Maja is caught offside. Substitution, West Bromwich Albion. Alex Mowatt replaces Jayson Molumby. Substitution, West Bromwich Albion. Josh Maja replaces Aune Heggebø. Fourth official has announced 4 minutes of added time. Japhet Tanganga (Sheffield United) wins a free kick in the defensive half. Foul by Aune Heggebø (West Bromwich Albion). Attempt saved. Sydie Peck (Sheffield United) left footed shot from the left side of the box is saved in the bottom right corner by Max O'Leary (West Bromwich Albion). Assisted by Gustavo Hamer. Substitution, Sheffield United. Thomas Cannon replaces Callum O'Hare. Substitution, Sheffield United. Femi Seriki replaces Ki-Jana Hoever. Goal! Sheffield United 1, West Bromwich Albion 1. George Campbell (West Bromwich Albion) right footed shot from outside the box to the bottom left corner. Attempt missed. Gustavo Hamer (Sheffield United) header from the left side of the six yard box is close, but misses to the left. Assisted by Andre Brooks. Attempt saved. Tyrese Campbell (Sheffield United) left footed shot from the centre of the box is saved in the top left corner by Max O'Leary (West Bromwich Albion). Assisted by Tyler Bindon with a headed pass. Charlie Taylor (West Bromwich Albion) is shown the yellow card for a bad foul. Copyright © 2026 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.