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Snoop Dogg has more than 88 million followers on Instagram Swansea City are anticipating bigger sponsorship deals thanks to the involvement of Luka Modric and Snoop Dogg, says chief executive Tom Gorringe. Former Balon d'Or winner Modric became an investor and co-owner at Championship club Swansea in April, with rapper Snoop Dogg following suit last month. Gorringe says the arrival of two such high-profile figures has made Swansea "interesting and exciting to people outside the city". "Luka and Snoop have brought a whole load of additional attention to the football club and that provides a huge amount of opportunity, " Gorringe said at a fans' forum held at the Swansea. com Stadium on Wednesday. "I think we have done a really good job of maximising what we can do on a local basis but now the parameters have moved. "It puts us in front of different companies, different brands, and allows us to tell an authentic story to people we wouldn't have been able to get in front of before. "We have already had discussions with brands about significant deals which would eclipse anything we have done in the past. " Gorringe said Modric and Snoop Dogg will not have specific roles at Swansea, but that both are "really keen to do whatever they can to help". Luka Modric won the Ballon d'Or in 2018 and has six Champions League titles to his name Snoop Dogg - why Swansea and what next? Swansea extend contracts of Key and Tymon He said both new faces will visit Wales at some point in 2025-26 to watch Alan Sheehan's side in Championship action. "They have both come in without ego, without expectation and just with the best faith to do whatever they can to make things better, " Gorringe said. "They are both contactable all the time and they want to find a way that can improve us as a football club. "It puts us in a different league in terms of some of the things that we are able to do. " Swansea's owners, led by American duo Brett Cravatt and Jason Cohen, had been keen to bring big names on board in order to increase the club's global brand. They have been inspired by the huge progress made at Wrexham since the north Wales club's takeover by Hollywood stars Ryan Reynolds and Rob Mc Elhenney. With profit and sustainability rules dictating much of what the club are able to do, Swansea say the goal is to improve their ability to strengthen on the pitch by increasing commercial revenue. Comments can not be loaded To load Comments you need to enable Java Script in your browser Brady questioning my work ethic was very unfair - Rooney Premier League predictions 2025-26: BBC Sport pundits pick their top four Premier League news conferences: Wissa to miss Brentford opener amid transfer speculation Special access to a US F-16 Fighting Falcon Why was this French film so controversial? Preview a revealing new documentary about boxer Tommy Fury A sci-fi dream that became reality A bold new era of football on BBC Sport: Your game, your season How will your club fare? Phil Mc Nulty's Premier League predictions Brady questioning my work ethic was very unfair - Rooney Spurs squander two-goal lead as PSG win Super Cup on penalties. Video Spurs squander two-goal lead as PSG win Super Cup on penalties Work to do as Spurs collapse - but promising signs for Frank 'High stakes game of poker' - Newcastle 'together' despite Isak saga Wildcards, breakouts and new faces - 22 Premier League players to watch 'He has made young players dream' - the making of Liverpool icon Salah What is multi-club ownership in football? Video What is multi-club ownership in football? 'Shoddy, shabby & not good enough' - but Rangers do what they need to Watch: Mic'd up Livingstone captains team in real time. Video Watch: Mic'd up Livingstone captains team in real time Fresh or fatigued - how rested is your Premier League team's squad? Lewandowski, Man Utd and the transfer that got away. Video Lewandowski, Man Utd and the transfer that got away Why have Ferrari been unable to win a title since 2008? Owners worth billions, so why might Red Bull era dawn slowly at Newcastle? When England won by two runs - the greatest ever Test match? Video When England won by two runs - the greatest ever Test match? Becky Zerlentes - the first female boxer to die in fight in US Hansie Cronje, match-fixing and plane crash that left a complex legacy Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.