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Preston have spent the past 10 seasons in the Championship With domestic football matters put to one side over the summer months, fans don't have a great deal to get excited about. Transfers, fixture dates and a kit launch is the best most clubs can offer supporters. How about throwing a new sponsor into the mix? Preston have announced viral potato sellers Spud Bros will be their front-of-shirt sponsor for 2025-26. Spud Bros was founded by brothers Jacob and Harley Nelson and has amassed 4. 2m followers on Tik Tok by selling the lunchtime staple out of an old tram in Preston city centre. "What more can I say? This is a dream come true, " Harley said. "We're here to help PNE make history. Let's take it to the top this season and show the world what Preston's all about. " Preston finished 20th - one point clear of relegation - in the Championship last season. "We're honoured to be part of the legacy of the club, " Jacob said. "From running around the pitch as mascots to seeing our brand on the front of Preston North End's shirt - it's beyond special. "We're proud Prestonians and will always give back and support the city that made us. " It is not just big-name, world-renowned companies that have long fought for the prime real estate on a football shirt. Who remembers Hull's iconic 2015-16 number with North Yorkshire theme park Flamingo Land plastered across the front? Scottish band Wet Wet Wet also kept it local in the 1990s when agreeing to sponsor Clydebank. Ed Sheeran - a minority owner in Ipswich Town - has been the leading leading sponsor since 2021-22. They had the logo of his tour name on their shirt as they were relegated from the Premier League last season. In the mid-1980s the West Midlands Health Organisation paid to have 'No Smoking' displayed on the West Brom shirts. It is not just on UK shores that left-field partnerships have been struck. In 2023 Barcelona teamed up with the Rolling Stones, featuring the band's iconic tongue and lips logo on their shirt for the El Clasico meeting with Real Madrid. Spider-Man 2, Peter Pan, Zorro, Bad Boys II and White Chicks. .. That is just a selection of the 16 sponsors Atletico Madrid had on their shirt in 2003-04 after agreeing a deal with Columbia Pictures. The Spanish club featured a new movie from the film studio each time a new release hit the cinema. Comments can not be loaded To load Comments you need to enable Java Script in your browser 'Brilliant' and 'a real character' - Liverpool sign Kerkez for £40m Archer makes long-awaited return to Test squad Ronaldo signs new deal with Saudi club Al-Nassr Cillian Murphy stars in 28 Days Later David Harewood on the impact of his psychosis documentary Who was behind the infamous robbery of Kim Kardashian? Maisie and Suzi's guide to the 2025 Women's Euros Every kit for Euro 2025 - pick your favourite The Commonwealth Games swimmer who might not see 40 Sir Gareth joins the greats as football's seventh knighted manager The chase is on - why no team can feel safe against Stokes' England Will 'sport's best dressed officials' be missed at Wimbledon? Euro 2025: How have England evolved? What are Wales' chances? England chase 371 to seal brilliant win against India in first Test Video England chase 371 to seal brilliant win against India in first Test 'Like talking to Andy Murray' - impressionist quizzes tennis stars. Video'Like talking to Andy Murray' - impressionist quizzes tennis stars In Pictures: Sporting photos of the week Who is the most iconic British & Irish Lion of all time? Which drivers are in danger of losing their seat for 2026? How Draper became a genuine Wimbledon contender Fleetwood's stumble gives US Bradley-sized Ryder Cup headache Which young players could light up Euro 2025? What do you remember about the 2013 Lions tour? Have the Club World Cup's innovations been good or bad? Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.