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By JEORGE BIRD, DIGITAL ESPORTS REPORTER Published: 00: 54 AEST, 11 August 2025 | Updated: 01: 53 AEST, 11 August 2025 28 View comments There is an innovative way to pay for a pint at Everton's new Hill Dickinson stadium but fans have expressed anger with the prices at the venue. On Saturday there was a capacity crowd at the ground for the first time as Everton were beaten 1-0 by Roma in a friendly. A video posted on Tik Tok showed that in order to pay for a drink fans simply have to scan their card at the entrance and then collect their pint. One fan shared the stadium's price list - San Miguel, for instance, costs £7. 05, with Apple cider available for £6. 85. White wine costs £8, while soft drinks such as Pepsi Max, Diet Pepsi and 7Up Zero are all £3. 20 each. The fan wrote on X: 'have a f****** word will you, the most expensive pints/drinks in the prem for a club that goes on about having working class fans, just greed. ' Simply scan your card at the entrance, and take your pint. Should all stadiums be like this? #everton #goodisonpark #toffees #efc #doseoffutbol There is an innovative way to pay for a pint at Everton's new Hill Dickinson Stadium Fans simply have to scan their card at the entrance and then collect their pint Fans have complained about the prices for food and drink at the Hill Dickinson Stadium Everton faced Roma, with a capacity crowd attending a game at Hill Dickinson stadium for the first time Everton's stadium, which has a capacity of 51, 565, is estimated to have cost between £750 million to £800 million to build. The Toffees are set to play their first competitive game at the ground when they host Brighton on August 24. Everton were beaten 1-0 by Roma, with Matias Soule scoring the only goal of the game in the 70th minute.
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